This seemed quite the bizarre story. Well he is Irish so maybe it's got something to do with a bet. Then again never underestimate the craziness of human beings, so I wouldn't be surprised if someone saw an opportunity and marketed the electronic torture kit that enabled him to have such a profound experience.
http://www.bbc.co.uk/news/uk-northern-ireland-23193452
http://www.bbc.co.uk/news/uk-northern-ireland-23193452